Work Experience

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Colman, SD | October 2019–Present

• Freelance graphic designer, creator of visual solutions and impactful marketing strategies
• Build and maintain brands; design websites, logos, icons and illustrations, printables and deliverables (e.g., posters, vehicle graphics, trade show displays, print and digital ads, signage, promotional items); oversee social media and develop content, SEM, on-site and off-site SEO, publish blog posts, write website content
• Consult on design best practices across applications, business development, marketing campaigns, social media strategies, online marketing and website optimization

Sioux Falls, SD | December 2018–Present

• Work with area small businesses to develop marketing strategies and implement campaigns across various media
• Coordinate internal project schedule, Coordinate internal project schedule, create marketing elements and collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro, After Effects), prepare all files to meet press-ready and digital specifications, work with vendors to make sure all projects are completed on time
• Campaign strategy duties: concept and design logos, develop brands and manage standards, create websites using GoDaddy and WordPress, manage and create content for various social media platforms via Sendible and Canva, utilize email automation for sales outreach, craft e-marketing campaigns and other engaging touch-points
• Optimize websites on-site and off-site for search engines (SEO), build and manage citations for online directories (BrightLocal), carry out search engine marketing (SEM) campaigns, create and manage Google Ads, Facebook ads, Instagram ads, Pinterest ads
• Produced items include and are not limited to business cards, envelopes, direct mailers, handouts, brochures, flyers, greeting cards, building and window signage, environmental graphics, trade show backgrounds, banners, websites, email design, blog posts, digital signage, online text ads, display ads, web banners, social media graphics

Brookings, SD | April 2017–December 2018

• Worked with university departments and groups in the design of logos, brochures, mailers, posters, magazines, print and web ads, popup banners, static and digital billboards, t-shirts; used Photoshop, Illustrator and InDesign 
• Many high-profile projects such as designs for the 1881 Vintage clothing line in the Bookstore, various t-shirts for The Pride of the Dakotas, the redesign of the College of Nursing magazine and the College of Arts, Humanities and Social Sciences magazine; wall graphic illustrations and “camps” booklet for the Jacks Imagination Lab in the Washington Pavilion, Sioux Falls

Brookings, SD | February 2013–December 2018

• Designed print ads for weekly newspaper using QuarkXPress and Photoshop; website design and weekly maintenance using WordPress and HTML/CSS Created online flipbooks for each edition using AnyFlip software
• Developed online advertising groundwork; managed Facebook page, created content for daily posts using Hootsuite, created and managed Facebook ads Used Google Analytics and Google Business to monitor website and search result activity and interactions