A series of dog treat packages created to represent a new product competitive to similar products—specifically, all-natural, filled dogs bones. I went this direction because I have four dogs—one tiny, one small, one medium and a large. I care a lot about the quality of food and treats they consume. Significant product comparison and research helped determine packaging physical characteristics and information hierarchy; view the visual audit below. This project was awarded a Silver ADDY in packaging. (2016)